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Multimodality: A Social Semiotic Approach to Contemporary Communication Gunther Kress
Publisher: Routledge

Book Review: Multimodality: A Social Semiotic Approach to Contemporary Communication by Gunther Kress, 2010. Xvii + 212 ISBN 978 0 415 32061 0 (pbk). We further connect these works to ones in 'new media studies' where interface design has Multimodal Discourse: the Modes and Media of Contemporary Communication. We aim to offer a preliminary research sketch, seeing blogs as a site of emergence of contemporary textual production, which can allow us to develop a generally useable resource for studying online communication. This makes the approach attractive and maybe essential in media which draw on that multiplicity of resources: on video, on photos, on writing, on music-as-sound, on sound-as-sound track, on colour, and on the potentials of layout for making meaning. Kress' book details the theory of multimodality as it relates to twenty-first century communication. Reading Response to Gunther Kress Multimodality A social semiotic approach to contemporary communication. First, we situate research on interface design in relation to a wider notion of communication design informed by social semiotic approaches to mediated communication (Kress & van Leeuwen 2001, Jewitt 2005). By semiotic, he's referring to the philosophy of signs and symbols and their general function. Gunther Kress' book Multimodality is specifically subtitled “A social semiotic approach to contemporary communication”. Technology, Literacy, Learning: A Multimodal Approach.